So its been six months since I launched my blog online and I decided it was time to do a review of how it is going. Little did I know what I would find when I started to review its performance.
It is a good idea to check how your website is doing from time to time. You’ll need to track some key metrics such as: how many people are visiting your website, where they are from, how long they stay on your website, etc.
Luckily, there are some great free tools on the internet that will give you all of the analytics information you’ll ever need in order to decide where to start optimising your website. The two tools that I use are Alexa.com and Google Analytics.
How Engaged Is My Audience With My Blog Site?
I decided the best way to judge a blog would be to see how engaged the audience is with your site. To measure this I thought I would use Alexa.
Alexa is a site owned by Amazon and it provides key analytics / metrics for your site. To use it you simply enter your websites URL and it goes off and calculates the statistics for your site over time.
When it comes to visitor engagement Alexa provides three key metrics:
- Bounce Rate;
- Daily Pageviews per Visitor; and
- Daily Time on Site.
The key metric here is Bounce Rate, it shows that people are either engaging with your site or not. Bounce Rate is typically measured by the percentage of visitors to a particular website who navigate away from the site after viewing only one page. The higher your bounce rate the less interested your audience are in your site content.
Daily Pageviews per Visitor is the average number of pages viewed by each visitor to your website per day. When this number is higher, your website is considered to have more engaging information.
Daily Time on Site is the average number of minutes spent on your website by each visitor per day. As with “Daily Pageviews per Visitor”, when this number is higher, your website is considered to have more engaging content.
So anxiously I loaded up Alexa.com and checked the stats. Would my audience hate the site? Or alternatively would they be getting great value out of it as I had hoped? The numbers won’t lie. Having keyed in my website address into Alexa.com I nervously hit the enter key and here are the results:
Whew! It looks like people are getting some great value out of my blog after all. 🙂
So how did my blog compare to the top Authority Sites on the Internet?
I then decided I should compare my blog stats with the key authority sites for engagement with people on the web, Facebook, Google, YouTube, Twitter and LinkedIn. I have listed them here by their global site ranking on the internet:
Googles bounce rate is 4 times higher than mine! I even beat them for Pageviews! And visitors are spending twice the time on my blog as they do on Google!
I can’t believe my eyes….their bounce rate is 29% compared to my 5%! They only get 13 page views per visitor compared to my 21! They are only keeping visitors on their site for half the time that I am…..my mind was blown!
Incredible YouTube’s Bounce Rate is nearly seven times higher than my blogs! YouTube’s has under half of the Daily PageViews that I have on my blog! And YouTube are only keeping visitors on their site for half the time that I am!
Incredibly Twitter has more than 6 times the bounce rate of my blog! Twitter receives 4 times less page views per visitor and they only spend a third of the time on Twitter as they do on my blog!
So LinkedIn’s bounce rate is 7 times higher than my blogs! LinkedIn gets 4 times less page views per visitor and has a sixth of the time spent on it when compared to my blog!
While admittedly these authority sites are not blog sites they do however get a large audience of people engaging with them and blogs are all about engaging with people.
So where does my blog audience come from?
So I then checked my Google Analytics to see if it could shed any light on where my audience is coming from.
Well it appears, everywhere, yes that’s right I have finally achieved total world domination 🙂
Oh hang on….there are still some white patches on that map….oh well I’ll just have to keep trying then. 😆
So it looks like the majority of my audience is in the United States of America, Europe, Russia, China and Australia. But there is a healthy smattering of people across the globe reading my blog posts. Go figure 🙂
OMG My Blogs More Engaging Than FaceBook!
Thank you to my loyal readership. I am very humbled by your faith in me to bring you value through my blog.
When I first started the blog I wanted to provide ten times the value of other similar blogs on the internet. It was a stretch goal but it appears from the stats that I am well on the way to achieving that goal.
I greatly appreciate your comments and do my best to reply to each one where time permits. I will strive to keep increasing the value I bring to you and hope that this blog achieves its goal of making a positive difference to your online business and your personal development.
I also hope this blog post showed you how you can measure your audience engagement with your website using some great free tools that are on the internet.
Please let me know in the comments below what topics you would like me to do blog posts on?
Now if this blog post has been of value to you (hopefully 10x the value of the time it took you to read it) and you want to get some exceptionally valuable training that reveals how to really establish yourself online without all the hype, then please Take Action here and connect with me. I look forward to meeting with you.
Here’s To Your Success,
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