Five Ways to Increase Your Sales Conversions

Most online marketers, small business owners, bloggers or other website owners, are always looking for ways to increase their sales conversions. After all, it’s just smart business to make the most of your website traffic. If you can boost your sales conversions and ROI, then you’ll be putting more money in your pocket every day.

sales conversions

Now here’s the thing…

This can’t be a one off effort, in order to increase your sales conversions, you will need to take a series of small steps, which collectively will eventually add up to BIG results.

So what are the small steps you should take? Well below you will find five ways to boost your sales conversions.

And the best part?

You can implement every single one of these ideas using one simple website feature: attention bars. More on that in just a few moments. But first, take a look at my recommended steps…

#1. Present an exit offer.

A lot of marketers figure if a visitor is leaving their site, then that visitor wasn’t interested or correctly targeted, that assumption is a big mistake.

Here’s why…

There are many reasons why a visitor may leave your website and it doesn’t mean they’re saying “no” to everything. It just means whatever they’ve seen so far doesn’t resonate with them and their needs. If you were to dangle the right offer at the right time, and in the right way, then you just might get an enthusiastic “YES!”

Suppose someone is looking at your $97 software offer. They’re may be interested, but perhaps it’s just not within their means this month.

So, what happens?

When they leave your sales page, they’re gone for good. They probably won’t be back even though they may be able to purchase it next month. And yet, this is a qualified prospect who is interested in what you’re selling. They just haven’t seen the right offer yet.

Here’s what you do: when they leave your sales page, make them an offer they can’t refuse. For example:

  • Give them a free trial;

  • Offer a “lite” version of the software at a reduced price that is within their means;

  • Give them a discount coupon for the full version of the software;

  • Give them a low-cost trial.

  • Now what does your prospect say? “YES!” And you just saved a sale and created a customer!

    Next…

    #2. Get visitors on your list.

    One strategy that plenty of marketers still overlook is to get as many of their website visitors onto their mailing list as possible. That way, you can follow up with them via email over time to close the sale.

    Remember, a person leaving your site isn’t saying, “no.” They might be saying, “not yet,” or “maybe.” And when you get them on your mailing list, you can turn that “maybe” into a definite yes.

    Next idea…

    #3. Offer an exciting bonus to increase sales conversions.

    If you’re an affiliate marketer, then it’s no secret you’re competing against hundreds or even thousands of other affiliates out there who are all promoting the exact same thing.

    Think about that for a moment.

    Saying, “Hey, buy this thing through this link” isn’t going to be enough to pocket those commissions. To meet that goal, you need to do two things:

    1. Develop a good reputation in the niche. Obviously, this isn’t something you do in a short amount of time. This is an ongoing task that requires you to promote good products, do so in an honest way, and really help your audience;

    2. Add value to every offer. In other words, offer prospects a bonus if they purchase a product through your affiliate link.

    This second one is really effective, and it’s something you can start doing immediately. Simply offer a related, valuable bonus that’s in high-demand, and you’ll see your conversion rates get a huge boost. And for obvious reasons – people like to get the most bang for their buck, so they’re going to use the affiliate link that gives them more value for their money. I did a separate blog post here on how to do this effectively.

    Next…

    #4. Up-sell your customers.

    You’ve got a prospect sitting on your order form with their credit card in hand. Prospects don’t get much hotter than this. This prospect is in the buying mood. And that’s why now is the very best time to suggest that the prospect add something to their order. In other words, offer an up-sell or cross-sell of a product that will enhance the use and/or enjoyment of the main product.

    For example, let’s suppose you have someone who’s ordering a meal-planning app from you for the purposes of losing weight. Offer an accompanying diet guide or low-calorie cookbook as a cross-sell, and you’re sure to boost your average per-transaction price.

    Here’s another idea for boosting sales conversions…

    #5. Display a countdown timer.

    Sometimes your prospects are interested in your offer. But for whatever reason, they put off the actual purchase. They bookmark your page and tell themselves they’ll come back to it later.

    You can guess what happens, right?

    Yep, “later” never comes. The person loses interest in your product once the excitement of the sales pitch wears off. Or life gets in the way, and they totally forget about your offer.

    What’s the solution to saving these sales?

    You need to stir up a sense of scarcity and urgency. You need to make people feel like they need to purchase RIGHT NOW… or risk missing out. Yes, you need to create a little fear.

    You know what creates just the right amount of order-boosting fear? A limited time offer. And to make it even more powerful, you can match this offer with a countdown timer that’s visually ticking down the hours, minutes and seconds left before the offer expires. It’s a powerful way to boost the sense of scarcity and urgency – and your sales conversions!

    Now here’s the best part about all of these ideas…

    You can implement every single one of these ideas using an attention bar. Specifically:

    1. Put an offer in an attention bar that appears when the visitor is intending to leave your site;

    2. Display your opt-in offer using a well-placed attention bar (preferably one that appears after a delay);

    3. Insert your affiliate bonus offer in an attention bar, and then overlay this attention bar directly on the sales page. (Yes, that’s completely possible when using iFrame technology.);

    4. Place your up-sell offer in an attention bar on the order form to really call attention to it;

    5. Put a countdown timer in an attention bar that displays on a sales page, or even on some other page of your site to advertise a flash sale or other special offer.
    In short, using attention bars is a GREAT way to boost your conversion and sales. Because not only can you use these attention bars in the five ways described above, but you can put them to work for you in countless other ways as well. You can use them to:
  • Reiterate a big benefit;

  • Insert a powerful testimonial;

  • Place videos or images in them to draw attention;

  • Use countdown timers to create scarcity and urgency on any sort of offer;

  • Persuade prospects to join your list;

  • Announce new products, sales or news;

  • Direct prospects to related offers;

  • Encourage people to request more information;
  • Simply put, attention bars work like crazy because they’re eye-catching without being eye sores!

    But for a lot of marketers, this strategy poses a problem…

    Namely, the average marketer or small business owner simply has no idea how to create one of these bars. They don’t have the technical coding know-how. And even those who know a bit about coding don’t know how to create professional-looking bars that appear at specific times.

    Now here’s the good news…

    You can start creating your own conversion-boosting attention bars in as few as two minutes – no coding knowledge or skills required!

    How?

    By using the web-based Conversion Gorilla app.

    This is a point-and-click easy way to create beautiful, powerful, and high-converting attention bars. And these bars are fully customizable with a click of your mouse, including:

  • Insert conversion-boosting countdown timers;

  • Decide when, how and where your attention bars will appear on your page;

  • Get the ability to overlay your attention bars on other peoples’ websites, such as your affiliate link;

  • Change the colours, font, size and more with a click of your mouse;

  • Change your attention bar on the fly in your dashboard, and it instantly updates across your sites.
  • And so much more. Conversion Gorilla makes it easy for anyone to boost sales conversions using cutting-edge attention bar technology.

    Ready to see it in action for yourself? Check out the demo here:

    I used to spend days messing with wordpress plugins, adding javascript to my websites to create attention bars. Since I invested in Conversion Gorilla it literally takes me no more than 5 minutes to have a fully hosted attention bar up and running. Best of all I can now just concentrate on creating valuable content for people rather than worrying about all the technical aspects. Not only that I can clone pages and reuse them for other pages and websites. It has been a real time saver for me in my business and that is why I am sharing this today. I hope it does the same for your business. You can see an example of a Social Sharing Attention Bar that I created with this tool at the bottom of this post it should have just popped up, pretty nifty isn’t it. 🙂

    Grab your own Conversion Gorilla account to put this powerful tool to work for you today!

    Here’s To Your Success,

    Grant Cause

    P.S. Now if this blog post has been of value to you (hopefully 10x the value of the time it took you to read it) and you want to get some exceptionally valuable training that reveals how to really establish yourself online without all the hype, then please Take Action here and apply to work with me. I look forward to working with you.

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    Grant Cause

    A 30+ year IT professional, Grant assists businesses, both online and offline, with their online marketing. Helping them to establish their online presence, automate their business, drive more traffic, generate more leads and convert leads into sales.